This new textbook explains the essential concepts of commerce with an engaging approach. Each topic is introduced and explained with the help of relevant examples and case studies to facilitate application of the concepts to practical situations. Simple and clear language is used to aid comprehension and ensure coverage of the course within the available time.
Features:• Case studies to encourage application of concepts in a practical context • Relevant examples from the international business environment • Exam-style questions and exercises to reinforce concepts learnt • Glossary of key terms provided at the end of the book • Teaching guide offering assistance to the teacher in lesson planning and assessment • Written by an experienced business consultant and educator
Junaid Ahmad is an experienced business consultant, educator, trainer, speaker, and author. He has held senior positions and served on the boards of several organizations in the corporate sector.