Marketing Management
Marketing Management summarizes the key concepts and practices of Marketing Management. It is divided into four parts: understanding marketing management; analyzing marketing opportunities; developing and managing the marketing mix; and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, and social and ethical strategies have also been included.
ISBN | 9789834703691 |
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Weight in kg | 0.550 |
Rights | For sale in Pakistan only |
Year of Publication | 2012 |
Binding | Paperback |
Pages | 410 |
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