Overwhelmed with anticipation, as the three launch events unfolded from 22nd to the 24th of January in Karachi, Lahore and Islamabad respectively, in a market known for its size and sensitivity towards assessments, our entry is set to rival established competitors like Cambridge University Press and Assessments (CUPA), who boast a formidable presence. The first official inauguration of OxfordAQA Qualifications took place at the British Deputy High Commission in Karachi. Her excellency, Sarah Mooney, the British Deputy High Commissioner, in her opening speech acknowledged Oxford University Press' longstanding commitment and contribution to the educational landscape in Pakistan, expressing her enthusiasm at the introduction of OxfordAQA.