New Frontiers of ENTREPRENEURSHIP

New Frontiers of Entrepreneurship provides an in-depth study of entrepreneurship in the context of South Asia, and particularly Pakistan. Comprising real-world case studies with local relevance, the book will help readers understand more about entrepreneurship from a historical and sociological point of view. It is divided into eight chapters which deal with important topics such as women and entrepreneurship, entrepreneurship within minority communities, rural entrepreneurship, and social entrepreneurship. Concepts such as innovation and creative destruction are discussed in the context of Pakistan, and each topic has been dealt with in such a manner so as to bring out its educational implications.

New Frontiers of Entrepreneurship can be used as a reference book for Master’s level students. More importantly, it will be very useful for younger persons trying to map out their future to decide whether they want a corporate career or to pursue entrepreneurship.