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Strategic Management Second Edition

Zainal Abidin Mohamed, Ho Jo Ann and Wong Foong Yee

The second edition of Strategic Management caters to undergraduate and postgraduate students of Business Administration and Management. The book is designed to be used as a capstone course after the students have been exposed to the various functional areas of management. It is also useful for practitioners and general readers who seek essential knowledge on strategic management. Spanning 12 chapters, the book covers topics such as a brief historical background on strategic planning, the elements of strategic planning, and the strategic planning process of evaluation and formulation that includes various models used by diverse companies.

PKR 500
In stock
More Information
ISBN 9789834710446
Weight in kg 0.455
Rights For sale in Pakistan only
Year of Publication 2013
Binding Paperback
Pages N/A

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