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Principles of Marketing Second Edition

Yusniza Kamarulzaman and Nor Khalidah Abu

Principles of Marketing Second Edition summarizes the key concepts and practices of marketing. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, and researching market opportunities, product, pricing, and place. Chapters covering promotion and issues of contemporary marketing are also provided.

PKR 450
In stock
More Information
ISBN 9789676590510
Weight in kg 0.415
Rights For sale in Pakistan only
Year of Publication 2013
Binding Paperback
Pages N/A

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