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Marketing Management

Yusniza Kamarulzaman and Nor Khalidah Abu

Marketing Management summarizes the key concepts and practices of Marketing Management. It is divided into four parts: understanding marketing management; analyzing marketing opportunities; developing and managing the marketing mix; and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, and social and ethical strategies have also been included.

PKR 450
In stock
More Information
ISBN 9789834703691
Weight in kg 0.550
Rights For sale in Pakistan only
Year of Publication 2012
Binding Paperback
Pages N/A

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