Principles of Marketing Second Edition
Principles of Marketing Second Edition summarizes the key concepts and practices of marketing. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, and researching market opportunities, product, pricing, and place. Chapters covering promotion and issues of contemporary marketing are also provided.
|Weight in kg||0.415|
|Rights||For sale in Pakistan only|
|Year of Publication||2013|